From what I could gather... you'd walk around your neighbourhood (or on your treadmill) and earn these flashy medals once you completed a "challenge".
I have to admit, it seemed kind of hokey to me. What do you do with all of these medals anyhow?? Hang them on a wall? Parade them around in front of your friends? And how do they account for the vertical elevation? There's more to the Inca Trail than just horizontal distance!
So I let the ads flash by while I scrolled my Facebook feed and rolled my eyes. Nope, not for me.
Ahem... well... now it would appear that they are! I was looking for some Virtual Camino options and came up with a grand total of two.